"We need to make books cool again. If you go home with someone, and they don't have any books... DON'T FUCK'EM"
Sounds like a good idea to me.
I should note, I LOVE John Waters. He has a hell of a sense of humor, he' amazingly intelligent... he's wrong about almost everything political, and a fair bit of moral; but he's right about a lot of everything else. He's always had a hell of an insight into human behavior.